Beware the growth of professional-services conglomerates
such as Arthur Andersen & Co. or Ernst & Young that encompass
accounting, consulting, and, if they have their way, legal advice. Unlike
the growth of most other megacorporations, this trend could undermine
two crucial underpinnings of our market economy: independent auditing
and sound legal advice.
The tendency for various service professions to
band together gained momentum earlier in August when a committee of the
American Bar Assn. presented to its membership a recommendation to allow
lawyers and nonlawyers to work in the same company and split fees. A formal
vote of the ABA is expected to take place next year. In the past, such
activity has been prohibited by the ABA, regional bars, and various state
laws. But with soaring demand for sophisticated financial and retirement
planning, many people want one-stop shopping for both legal and accounting
advice. And a good number of multinational companies want the convenience
of relying on a few service firms to handle all their global needs.
The most important reason why law firms will be
merging their businesses with other service companies, however, is the
voracious appetite of the big accounting firms. During this decade, the
Big Eight have become just five: PricewaterhouseCoopers, KPMG Peat Marwick,
Arthur Andersen, Ernst & Young, and Deloitte Touche Tohmatsu. All
are obsessed with leveraging their accounting relationships to help clients
do other things--plan their corporate strategies, build and manage their
information-technology systems, and now, solve clients' legal problems.
TEMPTATIONS ABOUND. What's wrong with this picture?
The potential for conflicts of interest is enormous. As the Securities
& Exchange Commission recently said, the auditing profession must
be more than just another business selling a product or service. It has
an obligation to not only disclose financial information to investors
but also to put investors' interest above those of the auditors' clients
or even their own employer. On the other hand, lawyers are confidential
advisers and advocates, with primary allegiance to the client.
Would it be ethical for the legal division of one
of the Big Five to render an opinion on the auditing performance of that
firm? If the lawyers and accounting partners are being paid from the same
corporate profit pool, will one not be tempted to skew advice that requires
further services from its sister group? Suppose a multiservice Big Five
firm advises a client on management strategy. In good faith, could it
conduct an independent audit of that same client's accounts, possibly
casting doubt on the strategy itself?
The latest case in point is the deal between KPMG
and Cisco Systems Inc. and the firms' announced intention to take their
management-consulting venture public. This could raise a host of ethical
and legal issues if KPMG audits a company that is also its shareholder.
Then there is the question of business priorities.
Management consulting and legal work produce fatter margins than accounting.
The all-important auditing business is likely to get subordinated.
GLOBAL SCRAMBLE. It's not as if the various service
businesses don't have enough to do now. The Big Five are already scrambling
to build global networks in their traditional businesses, and they would
do well to focus also on reversing the serious deterioration in the quality
of earnings statements. And as law firms get bigger, and as some merge
with foreign firms, as Rogers & Wells LLP has recently done with Britain's
Clifford Chance, there is no doubt that they will have difficulty managing
themselves.
It is increasingly challenging to effectively manage
any conglomerate these days. In a firm such as PricewaterhouseCoopers,
with 155,000 employees in 150 countries, imagine the problems of coordinating
disparate businesses, implementing new strategies, monitoring quality
control, and melding different professional cultures and compensation
systems.
Some powerful groups, such as the New York State
Bar Assn., are objecting to the marriage of law and auditing because of
conflicts of interest. But there is an enormous amount of momentum for
it, and if such combinations are permitted, as they are abroad, they will
spawn sprawling, unmanageable, and internally conflicted empires that
will ultimately disappoint customers and raise the ire, if not the intervention,
of regulators. And when such problems occur in the very professions that
are central to the development of market rules and full disclosure of
investor information, they will undermine America's highly successful
brand of capitalism.
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