setUseSessionInUrl(false); // If required, replace Mage_Core_Model_Store::DEFAULT_CODE with your 'storecode'. $Generator = Mage::getSingleton('googlebasefeedgenerator/generator', array( 'store_code' => Mage_Core_Model_Store::DEFAULT_CODE, 'batch_mode' => true, 'schedule_id' => uniqid(rand(), true), 'mage_cron' => false, )); $Generator->run();