Dellsramada.com planning document
Contents
Intro / Subject Area Description
Sitemap and planning direction:
Debra Allison is a Mary Kay Senior Sales Director – which means she’s very high up in the company: higher than Crista Collins but lower than Sherry Giancristoforo.
While Crista’s goal is to both get customers excited about working with her and also get potential Mary Kay representatives to work “under” her, Debra’s site is focused on attracting more potential Mary Kay representatives to work “under” hear as part of her team and to provide lots of very helpful resources and support for them.
So the target audience is women who are interested in having an independent career where they can take charge and help other women improve their look and have more confidence in themselves. Debra Allison can help them reach their goals and have this career since she has been successful herself and has a lot of advice and training to offer them.
Comparables:
3. http://www.gloriamayfieldbanks.com/
1) Great attractive design that matches Deb’s brand and personality well
2) Organized resources section that’s easy to use and useful for her team members
3) Motivate
and excite users to want to become part of Deb’s Mary Kay team
The P&D budget for this project is 36 hours but we understand that our new Axure prototype mockups involve a lot more tracked hours than our old planning process. So don’t worry too much about the time spend to finish P&D.
The client doesn’t have a specific budget for her project
build but understands our process and that we’ll be presenting her with a
proposal based on estimates – so she can decide what to build and what not to
build. However, if I had to guess, I’d say what she’ll be willing to pay is
between 80 and 125 hours. We can show her a total build that is more but not
tons more in my opinion.
Repository access for Axure file
This project hasn’t been set up in Axure at all so please go ahead and do so, including the repository link when resolving the planning task.
Access to Debra’s current website (where we’ll want to move a lot of her current resources for her team members) is:
http://www.unitnet.com/debraallison
U: Debraallison
P: 071133
The DT should let the AM know if at any point they need additional access to the website.
Note that the design we have at this point the client loves but we haven’t met on it yet so there still may be changes. Also note that the entire plan for the login section hasn’t been discussed yet in any detail with the client, so it could change too potentially.
Features on every page:
· Header: logo, tagline, and phone number. Main menu navigation. Social media links, shop online link, and login link.
· Twitter feed above footer (like on frontierwebdev.com)
·
Footer: very simple and basic footer
1. Homepage
a. Static banner image of Deb
b. Welcome message with link to “meet Deb”
c. Leave a comment Facebook feature: we’d like this to be the wall posts from her FB account so that potential team members can see them and how excited and grateful all of her existing team members are
d.
Blocks: Photo gallery image and link to gallery, New
consultants image and link
2.
Meet Deb (content-only) – it would be nice if the client
could potentially add subpages to this area in the future, but the client may
never want to.
3.
New Consultants (content-only) – it would be nice if the
client could potentially add subpages to this area in the future, but the
client may never want to.
4.
Success Stories (similar to http://www.cristacollins.com/success_stories)
– it would be nice if the client could potentially add subpages to this area in
the future, but the client may never want to.
5.
Photos (simple photo gallery where Deb can show off albums
and images from the albums easily)
6. Contact (simple contact form and text. No Google Map or directions, it’d be more like: http://www.cristacollins.com/contact.htm.
Login Area
7. My Account Homepage
a. Transitioning banner
b. Welcome message to team members (e.g. Hi XXXXX! I’m thrilled that you’re part of my team. You’ll find all the great resources you’re looking for here to manage and build your independent and awesome Mary Kay business.)
c. When a team member is logged in, the login area navigation (see sections below) should replace the main menu navigation. If the team member wants to see the public version of the site, they would have to log out.
d. “Upcoming events” link that links to a PDF with a list of events
e.
Link to most recent newsletter (is it possible for the website to
automatically link to the first link on the newsletter content-only page? Or
maybe this link will be optional if the client doesn’t want to update
newsletters in two places.)
8.
Newsletters (content-only page where client would link to PDFs)
9. Recognition – Deb recognizes a few “recognition contests” (I don’t think you get a prize if you win, but everyone is impressed with you and you get “bragging rights”) all the time:
a. A list of the top 20 team members in terms of total retail sales for the year (this would be updated throughout the year, then the contest would reset next year).
b. The top 5 teams of team members in terms of “wholesale production” – the results of this “contest” would be updated monthly
c. A “custom contest” that Deb has her team members compete against each other in for a certain time period (could be 1 month, 3 months, 2.5 months, almost any interval) based on a custom metric (could be selling 1 group of products, how many new clients created in that period, it varies).
So this
section should be pages that showcase the “contest” results and highlight the
successful team members (or teams of team members). Perhaps this can just be
content-only pages laid out in a cool format (that makes the #1 team member
look cooler, #2 slightly less cool, 3 less, and the rest are just listed) that
the admin can just update manually when appropriate. That way, we wouldn’t have
to guess at the types of “custom contests” Deb will want to run – it would just
be a ranking list of X team members with a title and introduction for whatever
the actual contest was about.
10. Specials –
All of Deb’s specials are in PDF format that she emails out to her team. Originally
I thought this could be a list-style page similar to “news” but perhaps it
should be different. She basically wants to show the content of the PDF without
having to rewrite it or copy it out and onto her website. She may want to
show/hide specials for the future but likely will only be showing about 5
specials at a time.
11. Allstar Future National Area – this page would be somewhat similar to the “success stories” page on Crista’s website: http://www.cristacollins.com/success_stories but would feature all team members (not just the ones highest up) in the following type of manner (the client will get us a final list):
a. Team Leaders – they would be shown in bigger text with their photo next to their name, and a link to their bio, which could be like http://www.cristacollins.com/success_stories/heathermaurer (except just content-only).
b. Stars – they would be shown with an image but not with a link to their bio
c. Senior Sales Directors – these would just be names with no image or bio link
Note: the
client’s final organization may include more groups but they will work kind of
like the above ones.
12. Resources & Materials – Essentially, this area is a file management system for Deb’s team members.. This area should allow for 2 levels of categorization for Deb’s resources. Perhaps the 1st level categories could be shown in “accordion-style” groups, with subcategories or resources listed within them. Although, perhaps the potential of having an accordion in an accordion is dumb. Generally speaking, this area just needs to be easy to navigate and allow for smart organization of files like on Crista’s website: http://www.cristacollins.com/resources_training. However, there don't need to be actual images of folders involved. It's up to the planner to decide how to layout the resources in an easy to browse manner that still looks decent.